What are the website components? In 2021 Indeed, there are...Read More
Once we search for any website, the very first what we see normally is a top bar menu that allows to navigate among a website. Why? It affects the easiness of website usage as you can choose one of the main pages that you are interested in.
Often top bar menu does not include list of all pages, for that normally you can find a “Hamburger” button, clicking on which, you are getting to the whole list of pages of a website. Interesting fact that initially it was designed by Norm Cox as a graphic design was meant to be very “road sign” simple, functionally memorable, and mimic the look of the resulting displayed menu list. See, “functionally memorable” is what developers are fighting for with each other in creating more and more breath-taking features and designs for the web industry.
Modern Content Management Systems and skilled IT & web design specialists allow any organisation to have its own interactive web page or an application. It is only a matter of proficiency, time, resources and imagination to build an outstanding website which can get you numerous of new potential clients.
“Websites are an education, inspiration, and trust-building tool that directly impacts sales.” (Ironpaper, 2018)
According to “Expresso Digital” Small Business Reports, an international web & web content creation web agency, in 2017 about 91% of customers went to physical stores after a good web experience of those companies. It truly means that web experience truly matters and based on it clients take purchase decisions. This is related to such kind of companies and websites when online purchase is hardly to be done or it involves risky decisions (as for cloths sizes for example). Nevertheless, web content is enough to affect a person’s buying decision.
The same web agency reported that 37% first search a company in the Internet before even trying to enter it physically. This trend is getting its popularity day by day with the growth of the current generation Z. Every another teenager prefers “Googling” a place rather checking it physically. Therefore, companies pay so much attention to the web industry. Even though you have a website, but it is not optimized for search engines, it will never be shown to your potential clients. We also know it as Search Engine Optimization (SEO). This means that a website can be a real sales weapon only in case it is correctly used with other tools and technologies.