What are the website components? In 2021 Indeed, there are...Read More
Yes, of course. You might have heard a lot about main purposes of any website – visuality, branding, sales weapon you name it.
Besides all that you really want to think about getting clients to your business. At the end of a day it always comes to sales.
Nowadays 90% of online advertising requires a website or at least a landing page (does not relate to bloggers). Thus a good responsive website is a must have tool for any business. I am convinced that even a small shop does need it. Generation change is one of the reasons for this.
When I work in Spain, I operate a lot with elderly people. And I am always very amazed how people over 70 can be so keen on smart devices and consequently Web Network and Social Medias. Even Social Medias like Facebook and Instagram, when talking about advertising, make you to use website especially in 2021.
For example, in November 2020 due to new data security and privacy laws some tools including the advertising ones were disabled. Among them you can find Facebook Advertising via Message Conversations. With it you could advertise to the public without having a proper website. Just by making a direct sale in a chat. Today when it is disabled, there are not many options left. Thus the most practical way in 2021 is a website.
So website necessity is obvious. Now you need to select what kind of website you need. Personally I can outline the 5 main types of websites:
First, decide what type suits you. Most probably you will be choosing from Informational Website, E-commerce or Online school. To simplify the selection, answer yourself a question:
“Am I going to sell directly via website?”
“Can I provide my company details and bank account?”.
If you have both positive answers, then you should go for E-commerce platform. Indeed, it is a great online sales weapon.